剑桥雅思15Test3雅思写作Task2真题及参考范文(2)

剑桥雅思15Test3雅思写作Task2真题及参考范文(2) 关于这个问题下面小编就来为各个考生解答下。

3剑桥雅思15Test3雅思写作Task2参考范文二

By someactounts,advertisingis as old as commerceitself. Wherever there has ben a product ht was not esential to our survival,there was some advertisement which atenpted to persuade wople to purchase it Yet,it has been argued that the omnipresence of advertisements in today's wodid has lesened their effect on our inclination to buy things.

It is important to consider advertising as a science, as it relies on many psychological theories to appeal to our innate desires when attempting to alter our purchasing habits. Indeed,the golden age of advertising in the USA during the 1950s and 1960scoincided with many breakthroughs in our understanding of human psychology. Even to this very day, there are still advertisements which are very effective at playing upon our innate psychological urges. For instance, companies such as Nike and Adidas appeal to our desire to perform at our physical peak and to outcompete our rivals; therefore,they use top-performing athletes in their ads. Other companies appeal to our desire to be unique,as can be seen in Apple's slogan "think different".As a result, many people purchase Apple products despite their internal components being equivalent or even inferior to those of similar devices.

It is possible that advertising has oversaturated the market. Simply browsing online for a short time reveals an endless stream of ads in the margins of every website, and in the gaps between videos. The majority of these ads almost blend into the background and are ignored. Even the most pithy and humorous ads are often forgotten within a few moments, and the viewer's awareness of the advertisement's attempt at persuasion often leads to the ad being skipped over regardless of how good the product or service it is announcing may be. Some advertisements even try to take advantage of this phenomenon by opening with a sort of "meta" awareness in the first opening seconds, with the host saying something to the effect of "Yes this is an ad and I am trying to convince you..".Even this becomes stale after the tenth rendition.

My view is that advertising is like entropy: ads eventually reach a sort of "heat-death" where in they no longer possess any more persuasive power. Watching the same kind of advertisement with the same kind of message over and over is boring and does not catch one's attention. The level of persuasiveness which ads currently possess may have reached its peak based on their content and style. However, this may be mitigated in part by the fact that human creativity is limitless, and as society and culture changes, there will always be different avenues of persuasion or relatability which ads will use to leverage our attention.

在一些人看来，广告如商业一样古老。只要有一种产品不是我们生活的必需品，就会有某种广告试图说服人们去购买。然而，有人认为，无处不在的广告实则降低了人们购买的欲望。

把广告视为一门科学非常重要，因为广告依靠心理学理论来迎合我们的内在欲望，从而试图改变我们的消费习惯。事实上，在上世纪五六十年代，美国广告业的黄金时期正是我们在研究人类心理学上取得突破的时刻。直至今日，仍然有广告能有效地利用我们内在的心理冲动。例如，耐克和阿迪达斯等公司满足了我们的愿望，即在体能达到顶峰时表现出色，并与竞争对手一较高下。因此，他们请的运动员做广告代言人。其他公司也迎合了我们想要与众不同的心理，从苹果公司的广告语“think different”中就可以看出这一点。因此，尽管苹果产品的内部组件与同类产品相同，甚至是更差，仍有许多人购买苹果产品。

广告有可能在市场上过度泛滥。只要在网上浏览一会儿，就会发现有源源不断的广告出现在每个网站的空白处和视频之间的空隙里。其中大部分广告几乎都融入到背景中被忽略了。即使是最精炼、最幽默的广告也常常会在几分钟内被遗忘，而观众发现广告时，往往会跳过广告，无论广告所宣传的产品或服务有多好。有些广告甚至试图利用这一现象的优势，在前几秒中，以一种“元”意识开场，主持人会说一些类似于“是的，这是一个广告，我想说服你????..”这样的话。即便是这样，用十次后也会过时。

我的观点是，广告就像熵（热力学函数）：广告最终会达到一种“热死亡”状态，此时它们不再具有任何说服力。重复做同样的广告、传达同样的信息，这并不能吸引人们的眼球。从广告的内容和风格来看，目前广告的说服力已经达到了顶峰。然而，人类的创造力永无止境，这一事实可能会在某种程度上解决这一问题。随着社会、文化的变化，广告总是会有不同的说服技巧或相关方法来吸引我们的注意力。

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